Among my many passions, extra virgin olive oil production started early, when I was sixteen. It is a connection to my roots and to my family. My grandfather was a farmer a great olive grower. I am as enchanted by these giant secular trees as he was.
They hold the story of the people who have lived and worked off the fruits they produced. Masterpieces shaped both by nature and human labor, offering a product, their oil, the origins of which can be traced back to 4000 B.C. Fascinating.
Being outside among these giants is an experience in itself. Benefiting from its product is a privilege. Sharing it with others is an honor.
My passion has become a key ingredient in this recipe, so important that my motto has become part of the Canelli logo: “taste the passion”!